Surgepoint
Get leads

For roofing contractors

The full storm-response engine, built for roofers.

Stop juggling 4 different vendors for ads, answering services, CRM, and lead-nurture. Surgepoint runs the entire post-storm acquisition stack — and you only pay per inspection that books and shows up. One roofer per ZIP cluster.

Apply for your ZIP cluster →See what's included

One roofer per ZIP cluster · No long-term contract · Performance pricing

What's included every month

The full storm-response engine, bundled. You only pay per booked inspection.

  • Managed paid ads

    $2,000–$5,000/mo value

    FB, Google, Bing — we run them. Creative, audience, optimization, reporting. You don't touch the ad accounts.

  • 24/7 AI receptionist

    $500–$1,200/mo value

    Every call answered. Every missed call rescued. Books inspections directly to your calendar.

  • 30-day SMS nurture

    $300/mo value

    Every lead gets timed follow-ups + appointment reminders. Industry avg show-rate 60% — ours hits 85%+.

  • Exclusive vetted leads

    Geographic exclusivity

    Homeowners with confirmed storm damage in your service area. We don't sell the same lead to 5 contractors.

  • Performance pricing

    Pay per result

    $50–$150 per booked-and-shown inspection. No retainer. No long-term contract. Cancel anytime.

How it works

  1. 1

    Apply for your ZIP cluster

    We work with one roofer per ZIP cluster. 60-second qualifying call. If we have an open slot in your area, you get the territory.

  2. 2

    We turn on the engine

    Within 7 days: ads live, AI receptionist routing to your calendar, SMS sequences nurturing every lead. You don't lift a finger.

  3. 3

    You close the inspections that show up

    Pre-qualified homeowners with storm damage book directly into your schedule. You inspect. You quote. You install. We handle everything before that.

Why roofers waste money on the marketing stack as it exists today

The standard roofing marketing playbook in 2026 is a Frankenstein: HomeAdvisor for shared leads ($75–$150 each, sold to 4 other roofers), an answering service that misses your calls anyway ($300/mo), JobNimbus or AccuLynx for CRM ($199/mo), a Facebook agency that runs creative you'd never run yourself ($2,500/mo), and a part-time ISA chasing follow-ups ($800/mo). It costs $4,000+ a month, the leads are shared, and your show-rate is 50%.

The reason this exists is that nobody bundles it for roofers specifically. The marketing agency doesn't know what AOB means. The CRM doesn't run your ads. The answering service doesn't qualify the lead. The lead-gen company sells to your competitors. So you stitch it together yourself, and the seams leak.

Surgepoint is the bundle. We run the ads, answer the calls, nurture the leads, and book the inspections — and we work with exactly one roofer per ZIP cluster, so the leads coming to you are exclusive.

What changes when you stop paying for shared leads

Shared-lead economics are why your sales reps grind through 50 calls to book 5 inspections. The lead was sold to 4 other roofers; whoever calls first wins. With exclusive ZIP-cluster leads, the homeowner is yours. They asked for an inspection in your service area and you're the only one we sent them to.

Your AI receptionist picks up calls 24/7 — including the ones you'd normally miss while you're on a roof. It qualifies the homeowner, books the inspection slot directly into your calendar, and sends you a brief before you arrive: name, address, damage type, hail date, insurance status. You walk in already knowing the job.

And every lead — including the ones that don't book on the first call — gets a 30-day SMS nurture sequence. Industry average show-rate is 60%. Ours runs 85%+ because the homeowner is reminded the day before, the morning of, and gets a text from the inspector when they're 10 minutes out.

Why ZIP-cluster exclusivity matters more than you think

Every other lead-gen company in roofing — HomeAdvisor, Networx, CraftJack, Angi Leads — sells the same lead to 3-5 contractors. The whole model is built on you fighting for first contact. Their incentive is to maximize lead volume sold; yours is to actually convert one.

Surgepoint flips that. We work with one roofer per ZIP cluster, period. If you take 65802, no other roofer gets a Surgepoint lead in 65802. The homeowner gets one trustworthy match instead of five aggressive callers. You get the lead without the bidding war. The whole funnel becomes the same shape your dad's roofing business had in 1985 — you're the local roofer in the homeowner's mind because you're the only one we sent.

Slots fill on first-come, first-claim. When a ZIP cluster is taken it's taken. If you want to lock down your service area before a competitor does, the apply form below is a 60-second call.

Frequently asked

How much does this cost?
$50–$150 per booked-and-shown inspection, depending on volume and ZIP cluster. There's no monthly retainer, no setup fee, and no long-term contract. If we don't book inspections, you don't pay. If we do, you pay only for the ones that show up.
What's a ZIP cluster?
A geographic exclusivity zone, usually 3–10 ZIP codes covering a market segment. We map clusters by storm activity and roofer service-area patterns. When you claim a cluster, no other Surgepoint roofer gets leads in that territory while you're active.
How fast does the engine turn on?
Within 7 days of contract sign. Day 1: ad accounts wired. Day 3: AI receptionist routing to your calendar. Day 5: SMS sequences live. Day 7+: ads delivering, leads flowing.
What if I already have a CRM?
Great — we don't replace your CRM. We feed it. Surgepoint pushes leads into JobNimbus, AccuLynx, Roofr, ServiceTitan, or whatever you use via the standard integrations. You manage the install pipeline; we manage everything before that.
Do I have to handle insurance claims?
However you already handle them. Surgepoint never signs an AOB or touches the homeowner's insurance — that's between them, the carrier, and you. Some of our roofers are full-service (handle the claim end-to-end with the homeowner's permission); some are repair-only. Either model works.
What happens if I cancel?
We turn off the engine within 24 hours. You keep every lead we already sent you. No cancellation fee, no clawback, no contract dance. We earn the next month or we don't.

Claim your ZIP cluster.

We work with one roofer per ZIP cluster. 60-second qualifying call. If your area is open, you get the territory and the engine starts within 7 days.

Apply for your ZIP cluster →