Verticals

Built for surge-driven services.

Same operational chassis. Different signal source, different qualification, different ICP. We launch new verticals when the demand pattern fits.

Storm-damage roofing

NWS hail and wind alerts

Demand spikes within hours of a hailstorm or high-wind event. We capture homeowners before door-knockers arrive — anti-storm-chaser positioning, licensed locals only, no AOB.

ICP: Independent roofers, 1–15 trucks, $1–10M revenue.
Pricing: Pay per booked inspection.

HVAC cooling surge

Sustained 95°F+ heat advisories

AC fails on the hottest day. Same-day repair urgency. Flat-rate diagnostic positioning, no upsell.

ICP: Independent HVAC techs and small shops.
Pricing: Pay per booked service call.

Pool opening

Memorial Day → Labor Day

Calendar-driven seasonal demand. Recurring-maintenance upsell potential. Less competitive ad market than HVAC.

ICP: Pool service operators, weekly route businesses.
Pricing: Pay per booked opening.

Hurricane prep & restoration

NHC pre-season + active storms

Pre-season inspection sales (30–60 days out). Post-storm tarping, water mitigation, and restoration. B2B contract pricing also available.

ICP: Roofers, restoration contractors, generator installers.
Pricing: Pay per booked appointment or B2B retainer.