Surgepoint
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AI receptionist for roofers

AI receptionist that knows what AOB means.

Generic AI receptionists (RingCentral, Synthflow, MyAIFrontDesk) are great for dental offices and law firms. They have no idea what AOB means or why a hail-damage homeowner is calling at 9pm. Surgepoint's AI receptionist is purpose-built for roofers.

Apply for your ZIP cluster →See what's included

One roofer per ZIP cluster · No long-term contract · Performance pricing

What's included every month

The full storm-response engine, bundled. You only pay per booked inspection.

  • Managed paid ads

    $2,000–$5,000/mo value

    FB, Google, Bing — we run them. Creative, audience, optimization, reporting. You don't touch the ad accounts.

  • 24/7 AI receptionist

    $500–$1,200/mo value

    Every call answered. Every missed call rescued. Books inspections directly to your calendar.

  • 30-day SMS nurture

    $300/mo value

    Every lead gets timed follow-ups + appointment reminders. Industry avg show-rate 60% — ours hits 85%+.

  • Exclusive vetted leads

    Geographic exclusivity

    Homeowners with confirmed storm damage in your service area. We don't sell the same lead to 5 contractors.

  • Performance pricing

    Pay per result

    $50–$150 per booked-and-shown inspection. No retainer. No long-term contract. Cancel anytime.

How it works

  1. 1

    Apply for your ZIP cluster

    We work with one roofer per ZIP cluster. 60-second qualifying call. If we have an open slot in your area, you get the territory.

  2. 2

    We turn on the engine

    Within 7 days: ads live, AI receptionist routing to your calendar, SMS sequences nurturing every lead. You don't lift a finger.

  3. 3

    You close the inspections that show up

    Pre-qualified homeowners with storm damage book directly into your schedule. You inspect. You quote. You install. We handle everything before that.

Why a generic AI receptionist fails on a roofing call

When a Springfield homeowner with hail damage calls your shop at 8:47pm on a Saturday, the AI on the other end has 30 seconds to do four things: confirm the homeowner has actual storm damage (not a sales call), get their address and ZIP, find an open inspection slot in your calendar, and book it. If the AI doesn't know that 'hail damage' is a compensable insurance event, that homeowners panic about AOB, that 'free inspection' carries scam connotations, or that an inspector needs 90 minutes blocked plus drive time — you lose the call.

Generic AI receptionists sound like they're reading from a sandwich-shop script. They ask 'how can I help you today?' and then can't navigate the homeowner mentioning 'my insurance adjuster said.' Twelve seconds in, the homeowner hangs up and calls the next roofer.

Surgepoint's AI is trained on hundreds of real post-storm roofing calls. It knows the lexicon. It books the inspection without making the homeowner explain their problem three times.

What it actually does on a typical hail-damage call

**Picks up in 1 ring.** Sub-second answer. Faster than any human reception.

**Identifies the call.** Within 5 seconds: is this a current customer, a vendor, a homeowner with damage, or a sales call. Routes accordingly.

**For damage calls, qualifies in 60 seconds.** What kind of damage? When did it happen? Has insurance been contacted yet? What ZIP? Are they the homeowner (not a renter)?

**Books the inspection directly into your calendar.** Looks at your iCal/Google Calendar/Roofr/JobNimbus calendar (whichever you sync). Picks an open slot that respects drive time from the inspector's last job. Confirms with the homeowner.

**Texts you a brief.** Before you leave for the inspection: name, address, damage description, hail date if known, insurance carrier if mentioned. Your team walks in already knowing the job.

**Texts the homeowner a confirmation + reminder.** Day of: 'Your Surgepoint-vetted roofer arrives between 2:00 and 2:30 PM. Their license number is [X]. Reply STOP if you need to cancel.' Show-rate jumps from 60% (industry) to 85%+ (us).

What it does on the calls you don't want — without losing the leads

**Vendor calls** (insurance adjusters needing to schedule inspections, supplier reps, sub-contractors). Routes to your operations email or calendar. You're not on the call.

**Sales calls** (other 'lead-gen' companies pitching you, web design pitches, every SEO 'agency' calling at 11am). Politely declined. Lead generation companies cold-pitching you is a feature; their volume is high. You'll get back ~5 hours per week.

**Existing customer calls** (warranty questions, follow-ups, change orders). Routes based on a callback rule you set. Optionally pulls customer history from your CRM.

**After-hours emergencies** (roof leaking right now). Triggers an immediate text to your phone with the homeowner's number + summary. You decide whether to pick up.

Why we only ship this for roofers

An AI receptionist is only as good as the domain knowledge baked into it. The roofing-call patterns are different from dental, legal, HVAC, plumbing. The objections are different. The qualifying questions are different. The scripts that build trust are different.

We made a deliberate choice to ship one vertical at a time. Roofing is first because storm-driven surge demand creates the highest cost-of-missed-call in any home-services trade — a hail-damage homeowner with a $25,000 job who calls at 9pm and gets voicemail will call the next roofer, not call you back.

Our AI is also one piece of a bigger engine: ads → AI receptionist → SMS nurture → calendar booking. Bundling beats à-la-carte because each channel feeds the next. A standalone AI receptionist is a feature; the engine is a business.

Frequently asked

How is this different from RingCentral or Smith.ai?
RingCentral and Smith.ai are horizontal — they answer phones for everyone. They don't know roofing, don't know hail-damage qualifying questions, and don't run paid ads or SMS nurture. Surgepoint is vertical (roofers only) and full-stack (ads + AI + nurture in one bundle).
How fast is the response time?
Sub-1-second pickup. The AI is on the line before a human receptionist could finish reading 'hello.'
What if the AI misroutes a call?
Every call is recorded and reviewed daily during onboarding. We tune the AI in the first 2 weeks based on real call patterns from your shop. Misroute rate after week 2 averages under 1%.
Does it integrate with my CRM?
Yes — JobNimbus, AccuLynx, Roofr, ServiceTitan, Salesforce, HubSpot, GoHighLevel, Zoho. We push every call to your CRM as a lead with the qualification data attached. If your CRM isn't on the list, we can usually add it within a week.
Can it speak Spanish?
Yes, Spanish + English with auto-detection. Important in storm markets with significant Spanish-speaking homeowner populations.
Can I listen to a real call before signing up?
Yes. Apply for a ZIP cluster and we'll send you 3 redacted recordings of recent post-storm calls so you can hear how the AI handles real homeowner objections.

Claim your ZIP cluster.

We work with one roofer per ZIP cluster. 60-second qualifying call. If your area is open, you get the territory and the engine starts within 7 days.

Apply for your ZIP cluster →