How many leads will I get per month?

Depends on storm activity, ZIP cluster size, and ad spend. Active-storm Springfield ZIPs typically deliver 15–40 booked inspections per month. Non-storm markets run 8–15. We commit to a minimum after the qualifying call based on your specific ZIP cluster.

What happens if a lead doesn't show up?

You don't pay. We track show-rate and only invoice for inspections that booked AND showed up. No-shows are on us, not you.

What if the lead isn't a real storm-damage homeowner?

We refund or replace it at no charge. Bad-fit leads (renter, out-of-area, non-damage) are caught by the AI receptionist 99% of the time. The 1% that slip through aren't your problem.

Can I get leads in multiple cities?

Yes — you can claim multiple ZIP clusters across different markets. Springfield + Joplin + Branson is a common combo. We just need to verify you have crews who can service each one.

What if I want to switch from HomeAdvisor / Angi Leads?

Most of our partner roofers do. We typically replace HomeAdvisor spend 1:1 in month one and then expand the contract as ROI compounds. You can run both in parallel for the first 30 days to compare.

Roofing leads · 2026

Roofing leads, exclusive — not sold to 4 other contractors.

HomeAdvisor, Networx, CraftJack, Angi Leads — the entire shared-lead industry sells the same homeowner to 3–5 roofers and lets you fight it out. Surgepoint sends each homeowner to one roofer per ZIP cluster. You don't fight; you book.

Apply for your ZIP cluster →See what's included

One roofer per ZIP cluster · No long-term contract · Performance pricing

What's included every month

The full storm-response engine, bundled. You only pay per booked inspection.

Managed paid ads
$2,000–$5,000/mo value
FB, Google, Bing — we run them. Creative, audience, optimization, reporting. You don't touch the ad accounts.
24/7 AI receptionist
$500–$1,200/mo value
Every call answered. Every missed call rescued. Books inspections directly to your calendar.
30-day SMS nurture
$300/mo value
Every lead gets timed follow-ups + appointment reminders. Industry avg show-rate 60% — ours hits 85%+.
Exclusive vetted leads
Geographic exclusivity
Homeowners with confirmed storm damage in your service area. We don't sell the same lead to 5 contractors.
Performance pricing
Pay per result
$50–$150 per booked-and-shown inspection. No retainer. No long-term contract. Cancel anytime.

How it works

1
Apply for your ZIP cluster
We work with one roofer per ZIP cluster. 60-second qualifying call. If we have an open slot in your area, you get the territory.
2
We turn on the engine
Within 7 days: ads live, AI receptionist routing to your calendar, SMS sequences nurturing every lead. You don't lift a finger.
3
You close the inspections that show up
Pre-qualified homeowners with storm damage book directly into your schedule. You inspect. You quote. You install. We handle everything before that.

Why shared roofing leads are a losing model in 2026

Shared-lead economics: HomeAdvisor sells a hail-damage homeowner to 4 roofers for $80–$150 each. They make $320–$600 per lead. The first roofer to call wins; the other 3 paid for nothing. Industry conversion rates on shared leads run 3–8%.

The math: at $100/lead and 5% conversion, your effective cost per booked inspection is $2,000. At a 30% close rate on inspections, your customer acquisition cost is $6,667. On a $15,000 average roof, that's 44% of revenue eaten by lead cost alone. After material, labor, and overhead, the roofer often loses money.

Plus the homeowner experience is terrible. They get 5 cold calls in 30 minutes. They learn to mistrust the entire 'roofing search' funnel. The next time they need a roof, they ask their neighbor — and you're not in that conversation.

What 'exclusive ZIP cluster' actually means

Surgepoint maps Springfield (and every other storm market we operate in) into ZIP-code clusters of 3–10 ZIPs each. Each cluster is exclusive to one roofer. When you claim a cluster, no other Surgepoint roofer gets a lead in those ZIPs while your account is active.

The homeowner's experience: they fill our form, they get one Surgepoint roofer's name + license + BBB rating in their inbox before that roofer calls. The roofer calls within the hour, qualified, with the homeowner already expecting them. The whole interaction takes 8 minutes instead of 8 days.

Your experience: every lead is yours. You're not racing anyone. You're not bidding on the same homeowner with 4 other companies. The lead is exclusive, vetted (real storm damage, not a tire-kicker), and pre-qualified (insurance status known, ZIP confirmed in your service area).

How leads get qualified before they reach you

Every lead Surgepoint sends has been through 4 layers of qualification: (1) clicked an ad targeted to a specific storm or damage pattern in your service ZIPs, (2) filled a form on our LP that confirmed damage type + ZIP + insurance status, (3) AI receptionist call that confirmed the homeowner's intent and booked an inspection slot, (4) SMS reminder confirmation 24h before the appointment.

Lead drop-off happens at every layer; what reaches you is the homeowner who survived all four. Industry show-rate for shared roofing leads: 60%. Surgepoint's: 85%+. The difference is the 4-layer filter.

If a homeowner doesn't show up — bad weather, family emergency, change of heart — you don't pay for that lead. You only pay for inspections that book and show up.

The unit economics, fully transparent

**Cost to you:** $50–$150 per booked-and-shown inspection. Storm-event ZIPs (where competition for ad inventory is hot) sit at the top of the range. Off-season or non-storm markets sit at the lower end.

**Industry average roof close rate from inspection:** 25–35%. Surgepoint's is similar — we don't claim to magically improve your close rate, just to give you exclusive, qualified leads at the door.

**Industry average roof contract value:** $12,000–$22,000 (asphalt re-roof). At a $100 cost-per-inspection and 30% close rate, your effective cost-per-customer is $333. That's 1.5–2.7% of revenue. Compared to 30–45% of revenue on shared-lead models, the math is structurally different.

Frequently asked

How many leads will I get per month?: Depends on storm activity, ZIP cluster size, and ad spend. Active-storm Springfield ZIPs typically deliver 15–40 booked inspections per month. Non-storm markets run 8–15. We commit to a minimum after the qualifying call based on your specific ZIP cluster.
What happens if a lead doesn't show up?: You don't pay. We track show-rate and only invoice for inspections that booked AND showed up. No-shows are on us, not you.
What if the lead isn't a real storm-damage homeowner?: We refund or replace it at no charge. Bad-fit leads (renter, out-of-area, non-damage) are caught by the AI receptionist 99% of the time. The 1% that slip through aren't your problem.
Can I get leads in multiple cities?: Yes — you can claim multiple ZIP clusters across different markets. Springfield + Joplin + Branson is a common combo. We just need to verify you have crews who can service each one.
What if I want to switch from HomeAdvisor / Angi Leads?: Most of our partner roofers do. We typically replace HomeAdvisor spend 1:1 in month one and then expand the contract as ROI compounds. You can run both in parallel for the first 30 days to compare.

Claim your ZIP cluster.

We work with one roofer per ZIP cluster. 60-second qualifying call. If your area is open, you get the territory and the engine starts within 7 days.

Apply for your ZIP cluster →

Roofing leads, exclusive — not sold to 4 other contractors.

The full storm-response engine, bundled. You only pay per booked inspection.

Managed paid ads

24/7 AI receptionist

30-day SMS nurture

Exclusive vetted leads

Performance pricing